Eco-Friendly Promotional Products

Promotional items are usually the first medium many people get to experience your brand or company message. If you’re looking to promote and brand your company with a positive and socially aware message, eco-friendly promotional products could be the way to go.

Receiving a recycled, organic, biodegradable or Fairtrade promotional products with your company brand says many things about your organisation to new and potential customers. It not only shows you value your customers but that you also have a great sense of social responsibility that goes way beyond the bottom line. Your customer’s view of your company may be enhanced and therefore the recipient may often retain that gift longer giving you better exposure of your company details to the recipient and their colleagues.

Here are just a few items the UKPrintPrice.com offer within our Eco Friendly promotional goods section.

  • Eco Clocks – Solar Powered and Water Powered desk clocks are a great novel way to get your branding and contact details on your customer’s desk 24/7. A useful item like this isn’t going to need much maintenance such as battery changes and is something that many people will want to keep for a long time as it’s extremely useful.
  • Memo Blocks – These handy little items can be found in almost every office in the UK and get passed around more than a tin of biscuits in the office. A great affordable product that can be easily branded.
  • Note Pads – Another useful tool that can be handed out at conferences and shows. UKPrintPrice.com has a great range of A4 and A6 sizes.
  • Pens & Pencils – Our wide range of Eco Pens offer such things as, highlighter pens, Albero pens, Avon recycled pen, biodegradable pens and even our novel tyre pens.
  • Bags – Our popular Tote Bag range is a must have item with many retailers using them as a fashionable must have item with fantastic personalised designs. You can view a recent blog post on making the most from promotional carrier bags, here.
  • Mugs – Our Eco Mugs are made from break resistant recycled plastics available in blue, graphite or red. You can have our eco mugs printed with either one or two colours.
  • Coasters – These popular gifts come in handy in the office and as a cheap promotional item actually last a long time promoting your business directly in front of your customers.
  • Mini Grow Kits – A personal favourite of UKPrintPrice.com, the Green & Good Tiny Terracotta cubes with a mini terracotta pot, soil and plant seeds is a great novel promotional product that will be a popular item for many.

You can view our full range of promotional items here.

Remember when using green promotional items to make them more useful and relevant to prevent waste and to ensure a better return on your overall investment in your eco-gifts.

If you have any questions please feel free to get in touch with our helpful sales team on 0844 8099 363.

Five Ways to Use Printed Carrier Bags

Printed carrier bags can offer many benefits to your business and may benefit your business in different ways depending on the industry you’re in and your target market. Using printed bags is a cost effective and flexible marketing tool that works well for brands and branding companies, retail, charity, online business and even service business to name just a few.

Before running a promotional campaign and using your printed bags you need to look at your business goals, are they to increase your sales revenue, brand awareness, customer loyalty or to promote a cause or charity you support.

Here’s how promotional bags can help you achieve your business goals:

1. Printed Carrier Bags as Gifts

This method works particularly well if you have a brand awareness marketing goal in mind, for example if your business is celebrating a particular milestone such as a birthday you should shout about this achievement, letting your customers share in your success whilst allowing them to help your business grow at the same time. Giving away free goody bags at trade shows and events or giving them alongside sales will increase your brand awareness but also encourage that person to re-visit your shop/website/business again.

Using printed carrier bags may also be a clever way of up-selling to a customer. For example if you’re giving away your printed carrier bag to any customer that spends over an amount say, £20. If their total spend is £15 you could do an easy up-sell to them to get your free bag by spending a little more.

2. Sell a ‘bag for life’ instead of using your current printed plastic bags

Providing reusable printed bags is an effective way for you to be in front of your customer more often. It also puts you in front of your customer’s friends and family or even colleagues that will most likely have very similar interests. Retailers are realising more than ever the potential for selling printed bags for life is a quick and easy sale, this is thanks to the popular increase in supermarkets pushing the sale of these items to save money on free bags and to show they are socially responsible.

3. Create a range of design-led reusable printed bags

Many retailers both on the high street and on-line are creating desirable designer reusable bags and bags for life to their product range. Shopping bags such as tote bags are a popular and fashionable item that many people like to use on a daily basis, just think how many you have/use on a daily basis.

If you’re not great at designs it’s easy to find affordable freelance designers on sites such as Elance and Freelancer that can create an original design based on your specification that can easily translate to not only promotional tote bags but also other promotional items that can be re-sold.

4. Using promotional bags to raise awareness

Promotional bags are great marketing tools for business but they can also raise awareness for charities and other worthy causes that you may be associated with.

Using printed carrier bags to raise awareness if you’re a charity is not only a great marketing tool but also could be another revenue stream to raise additional funds. Along with this you could also consider other creative ways to use other promotional tools to raise awareness of charitable and social messages. You can do this with website addresses and even links to sites such as Just Giving that will give residual income from just one tote bag that may be seen by 1,000’s of people.

5. Using a promotional bag to advertise your business and create brand advocates

If one of your concerns with your current marketing efforts are that things such as flyers and leaflets are being simply discarded you can be rest assured that a promotional tote bag will be re-used time and time again. Every time the item is being re-used it acts as a walking advertisement to advertise your products, business, brand or cause. Just think of having 100’s of business advocates promoting your business every day.

To view our printed carrier bag range please click here

If you have any questions please feel free to get in touch with our helpful sales team on 0844 8099 363.

 

5 Ways to Increase Your Sales With Promotional Items

Promotional items are a great way to promote your company to new and existing customers, keeping your brand and contact details on your customer’s desk at all times through products such as printed pens and mugs, but how do you know it’s worth the initial cost?

UKPrintPrice.com have developed the 5C’s to easily manage a promotional product you give out to your customers. By following these easy steps, you will be able to increase the number of enquiries from a promotional campaign, track enquiries and even work out how many converted into sales.

What are the 5C’s?

The five C’s are made up of the following…

  • Clear Message
  • Call to Action
  • Codes & Offers
  • Contact Details
  • Conversions

Now you may be asking yourself, “How do I get those details on a promotional pen?” Well the answer is, you don’t. You have to be a little creative but all of the above can be achieved at no additional cost to your initial promotional items cost or from a little help from a web developer. Let’s start with ‘clear message’, these are the details you put on your promotional item. This may be your website address or telephone number and depending on the promotional item you use, you may have to think how you want to best display this information. For example if you’re ordering a promotional pen or promotional pencil you don’t want to be printing your logo, business address, email and telephone number on the item, it’s going to be too small and it’s not going to grab the attention of your potential customer. You want your contact details and logo to jump off the item, something that your customer is going to be subconsciously seeing on a daily basis for when they’re ready to buy from you, here is a good example…

Printed Promotional Pen

Full Colour Printed Pen

For the purpose of the 5C’s method of tracking and converting enquiries into sales we recommend using a website address to direct enquiries, but if this is unavailable you can use a telephone number for some of the methods. You can see on the example image that our website is clear and concise, we still have our branding included (if you can’t use your entire logo use similar colours on text or item colour) and someone using this pen will know exactly where to go should they need to make a purchase or get more contact details.

Now your potential customer has your contact details, or in this case your website we need to create a call to action which is our second C, so we want them to make an enquiry with you. This can be done in a number of ways so be creative, for this example we’re going to put our call to action on the back of the pen…

Printed Pen

Printed Promotional Pen

 This message will encourage your customers to visit the site on the pen as they know they are more likely to get a better price, offer or discount by visiting this address, you could even print a discount code directly on to the pen. Remember we’re using a promotional pen as an example, you could easily do the same on promotional mugs, printed lanyards or even umbrellas (check out our site for our full range of promotional items) the benefit of items such as an umbrella is more people will see your website address when your customer is out and about using it.

The third C is ‘Codes’ this is an important part of the 5C’s because everyone likes a good offer, because of this you will find that your offer codes may be shared with other businesses or even online business forums that discuss the best offers (pro tip: create an offer and post it yourself in online forums). This way you can track how many sales you get from each promotional campaign you run. With your clients sharing your codes it’s almost like they’re an ambassador for your business spreading the word of your fantastic products and services.

Fourth C, ‘Contact Details’ this is where we tie all of our efforts together to understand how many people are using the promotional item to get in touch with you and place an order. There are a number of ways we can use contact details to get the best results and track our efforts. The first is our web address, these days setting up a website is a lot more affordable than it used to be and registering a domain name can be done for around £5. When putting your domain name (website address) on your promotional item think about ways that you can use this to track your promotional efforts. For example, if you’re an accountant and your main web address is ‘SmithsAccountants.com’ on your promotional items you could place the domain ‘SmithsAccountants.com/offers’ or register a new name just for your promotional campaign such as, ‘SmithsAccountants.net’ this way we know everyone who visits this web address is likely to becoming from our promotional campaign. You can also set up Google Analytics to track the amount of traffic you’re getting to the site, this is free to do and your web designer will know how to do it (we will be writing an article on Google Analytics soon so bookmark our blog). If you don’t have a website there are methods you can use to track calls you’re receiving or an affordable alternative would be to buy a pay as you go SIM that is only used for your promotional campaigns. It is also important to set up a new email address for tracking enquiries, for example if your usual email is info@smithsaccountants.com  you could set up sales@smithsaccountants.com.

Finally the fifth C, ‘Conversions’ this is an important part of the whole process as it allows you to see how successful your promotional campaign was and what areas to tweak or test on your next promotional campaign. By keeping a record of how many people used your promotional code you can see exactly how many sales your promotional campaign generated for you and what type return you received on your promotional campaign. As we know how many promotional pens we originally gave out and we can easily track what sales we received we can work out a conversion rate, this allows us to set a benchmark for your next campaign.

The biggest mistake many people make when running a promotional campaign is not having a method of tracking enquiries or sales from these items, using these methods will give you valuable data you can use to see what ROI you’re getting from your promotional pens, mugs, umbrellas or whatever you decide to use.

For our full range of promotional products please click here.

If you have any questions relating to making your first promotional item order please feel free to get in touch with our helpful sales team on 0844 8099 363.