Driving more business from Football?

With the World Cup just around the corner (Thursday, June 12th) bars around the country are gearing up for what is expected to be an extremely profitable summer. With the first match kicking off at 9.00pm (Brazil V Croatia) and the first England match kicking off on a Saturday you can bet your left sock that bars and pubs across the country will be packed to the rafters with excited punters eagerly waiting for that first whistle to blow.

Now this is all very well and good if you own a bar or nightclub but what about us mere mortals that don’t own a bar or night club, how can we profit from such a great and exciting event such as the World Cup or any sporting event for that matter?

Well the good news is just about anyone can join in with the fun and promote their business you just have to get a little creative in how you do it. Here’s a few tips that anyone can do to help drive more sales and increase your current customer base.

E-mail marketing

This should be the foundation to any solid marketing strategy and is a really effective and affordable way to promote your products or services to a large amount of your customers in one day. We recently created an email campaign and sent it out to our discount club members (you can sign up on the home page) with an offer for promotional items to help drive sales for business owners.

worldcup promo

To build up your ‘list’ the most effective way is to put an email capture form on your site that requires your customer to opt-in to receive promotions from you. You can then send monthly emails with ‘flash sales’ or marketing campaigns that may reflect current events such as The World Cup or perhaps Christmas. There is an abundance of information online about email marketing and you can start today by creating a free account with an email marketing website such as MailChimp.com. Of course when sending an email like this you can also add a little extra incentive with something like a branded pen or perhaps a branded football if you customers spend over a certain amount of money.

Print marketing

Another great way of driving footfall into your business (especially if you’re a high-street retailer) is by creating quality sales flyers that can be handed out by sales or promotions staff or even distributed across particular areas of town that you’re targeting. Give the design a football theme or how about offering a discount for customers who show up at your shop/café/accountants with a football shirt on? Think outside the box with this type of marketing and make yourself stand out from the crowd.

Promotional Gifts

Of course you could always purchase some great promotional gear (wink wink, nudge nudge!) With handing out promotional pens with your logo and something along the lines of “England to win 2014” it keeps your company logo and website in front of your clients for longer and makes it more likely that they will remember you the next time they need to purchase. We offer a great range of hand clappers, printed footballs, feather flags and even mugs that can be used to promote your business in line with not only the world cup but other great events that are happening across the country throughout the year.


If you would like to discuss how ukprintprice.com can help your business grow through effective promotional marketing feel free to get in touch with our very own marketing manager by emailing info@ukprintprice.com his names Richard and he would be more than happy to help.

For more information you can view our Google+ account ukprintprice.com