Halloween – UK’s GROWTH retail event

Over the past few years Halloween has been growing in popularity in the UK and has steadily overtaken Bonfire night. This is rather impressive considering Halloween is generally seen as an American holiday that has only started to take off in the UK over the past decade.

However when you compare the retail value of Halloween against a more traditional British event such as Bonfire night you can see how for a business Halloween can bring in far more footfall and paying customers. A Halloween consumer would look to purchase costumes, sweets, decorations, movies and props as opposed to fireworks and mushy peas purchased for bonfires. Even with fireworks many shoppers are leaving it to the professionals and going to a much larger fireworks display for better value.

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Halloween is estimated to be worth £300m in the UK and behind Christmas and Easter is one of Asda’s biggest sales events (Guardian. 2013) so you have to ask yourself the question, “what am I doing to attract new customers this Halloween?”

For retailers having a prominent Halloween display could attract far more business for eager shoppers looking for a Halloween bargain. We have an impressive range of promotional items that could be used to promote your business this Halloween, including printed balloons, chocolates & sweets, mugs, stress relievers and a popular item this time of year, the logo bugs.

If you are looking to promote your event or business during Halloween or perhaps you’re extremely organised and are planning promotional items for Christmas 2014 get in touch with our sales team to discuss how we may be able to help on 0344 8099 363