In October 2016 ukprintprice.com was commissioned to produce promotional bags for Silver Cross’s stateside launch.
Iconic UK luxury pram innovators Silver Cross launched their stunning new range at North America’s premier juvenile products trade show recently.
The 130-year-old brand is officially launching the new Wave pram in the US and marked the occasion by unveiling the ground-breaking model alongside the classic Balmoral, a pram most famously used by celebrities and royal families around the world.
ukprintprice.com were delighted to help supply the promotional needs of the brand, who pulled out all the stops to wow the press and traders at the ABC Kids Expo, held at the Las Vegas Convention Centre in October. The company was commissioned to produce promotional rope handle bags featuring Silver Cross artwork.
The bags were produced on four colour Ryobi printing machines – highly regarded industry standard quality kit. The bags were then cut to size on a Heidelberg cylinder press, whose quality means many machines still are still in service many decades later. Robotic rope handle making machines were used to add the finishing touches.
Production Manager for ukprintprice.com, Tyrone Cornwall, guided the production of the bags following the initial brief and was delighted with the results, especially considering the tight deadline.
“We gave some specific advice about lamination and printing which helped the design stand out. We are delighted with the results, and the feedback from Silver Cross was that the bags looked great, and the trade show was a big success.”